In this week’s episode, I sit down with Madison Gates, VP of Marketing at i9 Sports and a former soccer player and coach, to talk about why that happens — and what youth sports organizations can do about it.
Madison brings a unique perspective, combining her experience as an athlete, a coach, and now a marketing leader helping shape one of the largest youth sports organizations in the U.S.
In our conversation we explore:
- Why girls often leave sports earlier than boys
- The role coaches and parents play in building (or hurting) confidence
- How youth sports programs can create environments where kids actually want to stay
- Why the real value of sports goes far beyond winning
Youth sports can be one of the most powerful environments for building confidence, resilience, and leadership — especially for girls.
But only if we design them the right way.
👇 Full episode at
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The only global podcast helping parents raise resilient athletes through world-class voices in sport.